Mission Statement
The Downtown Felton Association is devoted to developing and maintaining a healthy, viable downtown commercial district symbolic of community caring, and the high quality of life available to residents and visitors alike.
Downtown Events
Spring
Sidewalk Sale
Fourth Saturday of April
Live music, a sidewalk sale, and delicious local food pop-ups.
Summer
Beautify Felton Fundraiser
Second Saturday of August
Fundraiser for Beautify Felton
View Event Page
Fall
Scarecrow Sip & Stroll
Third Saturday of October
Customers sip and stroll casting their votes at the shops with their favorite scarecrow display.
Winter
Small Business Saturday
Fourth Saturday of November
Holiday shopping begins! Shop specials and promotions.
Holiday Passport Passport
December 1-17
Customers purchase passports and
visit shops to get stamped with the
chance to win raffle prizes.
Membership Benefits
- Listing on DFA Website
Name | Link to website and social media. - Social Media Promotion
1-3 post per month on DFA’s Instagram and Facebook profile. - Design & Marketing for Events
Your business will be included as a host in all marketing and communication for the Downtown Felton events listed on the left. - Discounted Rates
Enjoy membership discounts on useful tools such as the Downtown Felton map that is distributed throughout Santa Cruz County.
In addition to the above, your contribution helps us with our
Beautify Project
GOAL: Give Downtown Felton a cohesive look with green minded solutions like reclaimed wood garbage can housing topped with flower boxes and shop signage to guide customers up and down the strip.
YEARly Investment: $150
DFA Members
Calmosphere Wellness
Dr. Frederica S Crafts DTCM, L.Ac
calmosphere.com
(669) 245-5130
Crooked Beauty Art
Maker’s Space and Art Supplies
CrookedBeautyArt.com
@CrookedBeautyArt
Ethel & Sabel
Vintage Inspired Gifts
EthelandSabel.com
@EthelandSabel
Felton Feed and Pet Supply
Boutique Pet Supply & Feed
6221 Hwy 9
@FeltonFeed
Felton Music Hall
Live Music Venue
FeltonMusicHall.com
@FeltonMusicHall
Felton Mercantile
Local Handmade Goods
FeltonMercantile.com
@FeltonMercantile
The Grove
contact@chefjessicayarr.com
thegrovefelton.com
@theGroveFelton
Hallcrest Vineyards
379 Felton Empire Rd
Family Friendy
HallcrestVineyards.com
(831) 335-4441
Humble Sea Tavern
Beer, cocktails and kitchen
HumbleSea.com
@HumbleSea.Tavern
Jayne & Co. Salon
6287 Highway 9
Booking @ Jaynecofelton.com
IG @jayneco_felton
Ladds Towing
“Hooking up” the Santa Cruz Mountains
Towing (831) 335-2222
Auto Body Shop (831) 335-0868
Mountainside Made
General Store & jewelry
MountainsideMade.com
@Mountainside_Made
Mountain Talk
Rachelle Best
@Mountain.Talk
Mountain.Talk@yahoo.com
Redwood Heart Events
redwoodheartsevents@gmail.com
redwoodheartevents.com
@RedwoodHeartEvents
Sarah Wagner, REALTOR
@heysarahwagner
sarah@gro-realestate.com
(925) 786-9611
SCM Clothing
Santa Cruz Mountain Apparel
SCM-Clothing.com
SCMApparel@gmail.com
The Satellite Workplaces
Co-working Space
6265 Hwy 9
SatelliteWorkplaces.com
Wild Roots Market
Natural Groceries
WildRootsMarket.com
@WildRootsMarket
Zayante Creek Market & Deli
Groceries & Beer
9210 East Zayante Road
@Zayante_Market